Places is Places
A Visit to New Bern, North Carolina

By Mary Phillips-Sandy
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January 1, 2000 | Page 1

Do you like Pepsi? I don’t, but that didn’t stop me from visiting the very place where this world-famous beverage was born. I am referring, of course, to New Bern, NC.

My visit to New Bern was the direct result of my cousin Charles’ decision to get married. The parents of the bride live in a New Bern retirement community, and I guess they’re so happy there they couldn’t imagine leaving, not even for a weekend, so my cousin and his fiancee and family from all sides converged on New Bern.

I knew only one interesting New Bern fact when I boarded my flight out of Boston: it is, according to Time magazine, the #1 retirement destination in the country. When I got off the plane in the muggy Carolina afternoon, I was prepared for a bucolic, immaculate town full of slow drivers and antique shops.

And indeed, as my fun-loving cousins and I explored the main drag, all was as I expected. Little art galleries selling prints of sailboats nestled beside the ubiquitous antique shoppes, with an upscale toy store (for the grandkids, natch) across the street. The storefronts were clean, brick, and similar. Tasteful banners on the streetlamps welcomed us to New Bern... Birthplace of Pepsi-Cola.

Chewing on this tidbit of local lore, we began to notice that New Bern was just a tiny bit odder than it seemed at first glance. For example, why was there an electric guitar store in the midst of the antique places? And why on earth was there another electric guitar store directly across the street? Were the retirees hosting jam sessions in between rounds of shuffleboard?

Slightly more explicable (but far more surreal) was the nearby Wig Shoppe, which seemed sprung from a David Lynch movie. Its windows were dark, but hundreds of plastic heads wearing wigs stared out at us. Through the early-evening shadows, I thought I saw one blink. We walked on, quickly.

Not three yards past the wig shop we stumbled upon Bear Square, a tiny grassy area between stores. Can you guess why it was called Bear Square? I’ll tell you. Because there was a really huge statue of a bear rearing up on its hind legs on the grass. No explanation. Just a giant, carved-wood bear with claws extended


I know you’re dying to know this, so I’ll answer the obvious question. Yes, it is possible to get a Coke in New Bern, but only from the back cooler in the drugstore by the park. None of the restaurants or hotels offer it, and you’d better not ask the waiter for it, because they’ll punch your lights out. There were posters for the upcoming Pepsi Festival all over town.

We wound up having a mediocre dinner at a hole-in-the wall restaurant and went back to the hotel. If there is nightlife in New Bern, it keeps a low profile.

The next day, well, Charles got married and I’ll skip the details because family weddings are always full of hilarious stories, but no one outside the family ever wants to hear them. The reception was at a country club, with lots of dancing and talking and photographing and such. Waitresses carried platters of fancy hors d’oeuvres, and of course the bar was well-stocked with Pepsi products.

I came to realize something during my time in New Bern, and please forgive me if I sound naive, but I hadn’t thought North Carolina was the south. I mean, obviously it’s south of Maine - but then again, everything is south of Maine. What I hadn’t known was that North Carolina was really truly the South, with the accent and everything, the biscuits and gravy and billboards, and my personal favorite, the Piggly Wiggly chain stores.

Despite that exciting revelation - or perhaps because of it - I was disappointed. For all its Southernness, there was something depressingly familiar about New Bern. I guess small, sleepy, pretty towns give off the same vibrations whether they’re north or south of the Mason-Dixon line. If it weren’t for the Pepsi banners, drawling citizens, and menus featuring grits - New Bern could have just as easily been on the coast of Maine.

A drive along the Maine coast would take you through plenty of tiny New Bern-esque Main Streets with their antique shoppes, sailboat-oriented art galleries, and such. Maybe you’d wind up in Livermore Falls, birthplace of Moxie. Maybe you’d get back in your car and laugh helplessly as you tried to perfect that Downeast accent ("Ayehhh! Ayyuhhhh! Ayyahhh!") You’d wonder what the hell a frappe is, or why people were eating the green stuff that oozes out of the lobster’s middle. And then you’d have to hit the brakes to avoid slamming into a white-haired couple wearing matching pink polo shirts.

I had plenty of time to ponder all this during the two-hour drive back to the airport. If you pick any two towns of roughly the same size, from anywhere in the world, will you find that they have more in common than not? The local details would vary, but aren’t details, well, just details?

The epiphany presented itself with shocking clarity, somewhere on the North Carolina highway. Yes, of course the details are just details, but the details are what make life worth living and travel worth packing for. "Peoples is peoples," says Rizzo the Rat in The Muppets Take Manhattan, and he’s right. Peoples is peoples and places is places, but that doesn’t mean that there’s not plenty to be entranced or amused by, whether you’re five miles from home or five time zones from home. Familiarity does not necessarily rule out the possibility of adventure.

Seen in this light, New Bern was a pretty fine adventure. I still tell people about the electric guitar store mystery, and yes, I did photograph the Wig Shoppe. It wasn’t an adventure on par with, say, canoeing the Nile, but not bad at all for a family wedding weekend. Some adventures come big. Some come small.

One final note, if you’re ever in the greater New Bern area: make sure you visit the Nahunta Pork Center. I made my family turn the car around when I saw the billboard for it on the highway; tragically, the Nahunta Pork Center is closed on Sundays, so I’ll never know what pleasures lie there.

Unless, of course, I go back.

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Author Profile: Mary Phillips-Sandy is a PopPulse editor. She's also the Assistant Director of the Maine International Film Festival.
E-mail:
mary@poppulse.com


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